I was walking the dog this morning and it occurred to me how much of the last week has been full of paradox . In no particular order ... 1, Do you find as often as I do that food that's good for you isn't usually as good for your wallet as food that's not? 2, Business is like a snow ball rolling down a hill: it grows faster the bigger it gets. So why don't we focus on getting the small snow ball right and rolling first? 3, I was shocked to realise a while back, and was reminded often last week, that the information (learning) we most need to hear is often the stuff that irritates us the most. To View More >>

Is it possible there is something to be learned from the Fire Service when it comes to handling customer complaints? I strongly believe so and share that learning here. Scenario: Imagine a car accident on a busy highway, multiple serious injuries and heavy traffic. You know there will be lots of screaming and emotion, and this really is a life and death situation for the people involved. The Question is ... What would you do? The amateur care giver rushes in looking for the sickest person, gets caught up in the emotion and most likely gets themselves injured or killed in the process. Not good To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>

I am so often asked where I find my motivation, why do I do what I do and what is the vision I have for my life.< The truth is I'm not really certain ... Things just evolved over time ... I guess I am curious, want to have fun and grew up with the desire to do something legendary. I have great big goals for the distant future, a general idea of what the medium term will look like and a pretty good idea of what my focus will be over the next to 6 - 12 months. What surprises me most is how little some people know about themselves. They are on autopilot! Out of curiosity, I as ask them... What's To View More >>